Usability will be an important factor in QoL and QoA Essay

Usability will be an important factor in QoL and QoA - Essay Example Current markets are saturated with lots of computer products from different vendors. As a result, manufactures need to develop systems and products that are usable by consumer. In order to achieve this, they should focus on user-oriented methods of product design rather than technology-oriented methods (David, 1984). In doing so, the customers quality of experience will increase which will in turn increase the quality of experience. The key idea behind usability is the object should be designed with key attention and consideration put on the user’s psychology and physiology. In other words, the designed systems should be efficient. By efficiently, it means that a consumer takes little time to learn and use it. This will ensure that the consumer make more use of the given product thus improving their quality of life. Many are the times when products come in the market and go. During this period of time, consumer may forget how to use the particular product. Usability focuses on the ability of consumers to remember how to use this product, were it to return back to the market. It is very important to design products that consumer will easily remember to use as this will enable them establish proficiency hence improving the quality of life (Iler, 2000). Produced goods are never 100% efficient and as a result the manufacture needs to test it before releasing the product into the market. Manufacture need to understand that testing things prior to releasing them into the market is cheaper compared to releasing and then make rectifications later. In addition to that, quality of life demands that for people to experience the general welfare of life the level of errors, arising from usage of commodities, should be minimized greatly (Mellouk, 2014). This means that consumer goods should be designed in a way that consumers will make very minimal errors while using these products. Manufactures should therefore design products with interfaces that are easy to understand

Compare London by William Blake and Composed Upon Westminster Bridge by William Wordsworth Essay Example for Free

Compare London by William Blake and Composed Upon Westminster Bridge by William Wordsworth Essay William Blake wrote the poem London, set in the 1790s in the aftermath of the French Revolution, it is also the time of the industrial revolution. London is expanding rapidly and poverty is commonplace. It is a time of great wealth existing alongside great poverty. Therefore Blake describes two categories of people. Indeed he uses the most unfortunate sections of society to demonstrate this existence. In verse three he talks about the hapless Soldiers sigh runs in blood down palace walls. From this quotation one would insinuate that Blake is stating the wealthy are building their luxury lifestyles of the suffering of the poor, i.e. V3 The youthful Harlot and V4 The Hapless Soldier. Etc. The diction used in this poem creates an intense mood/atmosphere of depression or suffering, Marks of weakness, marks of woe is used to describe what he meets as he wanders the streets of London. Importantly the repetition of every in the second stanza, is used to emphasise the impact poverty creates on peoples lifes. Spread throughout the entire poem are words which imply that poverty is the dominant lifestyle. V1 Marks of weakness, marks of woe V2 cry, fear, ban, manacles. V3 Cry, blackning, appals, hapless, blood. V4 Curse, blasts, tear, blights, plagues. This clever diction not only sets the mood but effectively influences the readers conclusion or interpretation of the poem. Composed Upon Westminster Bridge by William Wordsworth is written in the form of a sonnet. A traditional format used at that time. It is a fourteen line poem. He opens with a surprising statement, Earth has nothing to show more fair. As most writers at this time would have described the beauty of rural areas. His opinion of the city is the complete opposite to that of Blakes perhaps this is due to Wordsworth viewing the city from a different perspective at a different time of day i.e. early morning. In comparison to London which focuses on the place and its people. Composed Upon Westminster Bridge concentrates on London as a s place. Dull would he be of soul who could pass by a sight so touching in its own majesty. Implies that a person who could pass by without noticing the majestic sight would be without sensitivity. The city is personified in the fourth line of the poem, this city now doth like a garment the personification used in conjunction with the simile of like a garment.. makes the scene much more personal. Wordsworth lists the imposing landmarks in line six, which can distinguishes that he is relating to the wealthily side of London. The air is smokeless which clarifies that it is early morning, before industry begin, maybe this is why he believes that no scene from nature is as splendid as London. Never did sun more beautifully steep, in his first splendour, valley, rock or hill. Ne`er saw I, never felt a calm so deep. From analysing both poems it appears that the significant difference between Composed Upon Westminster Bridge and London is the deeply contrasting description about their place. Two every different opinions are presented, in every different perspectives. Perhaps Wordsworths is a misconception of the reality as he is from the north of England, and viewing London as a wealthy outsider. In the other hand Blake was from London and was not wealthy. Different opinions, different times, different lifestyles are the causes of these two exceptionally differentiating poems. The next two poems I will be comparing are Epic and Shamcoduff both were written by Patrick Kavanagh around the 1940s Kavanagh lived on a small farm in Monaghan close to the border with Armagh. He wrote his early poetry while still working on the farm. Epic tells of the dispute between two farmers over a part of an acre, half a rood of rock. The title is ironic as epic suggests that it would be a grand story involving important events, but it is actually quiet the opposite. Kavanagh compares the small dispute with the great event of Troy which started through a small row. For a time he thought the events of the outside world was more important than his personal life. He compares the year of the Munich bother with the situation and questions himself about which was most important. This suggests that he believes his own lifestyle, position in life and indeed place takes priority over the global affecting events. Kavanagh creates a personal feeling by using names of local town lands such as Ballyrush and Gortin. This creates as sense of familiarity. The concluding line Gods make their own importance implies that men make their own position in life. Which is what I believe he is striving to do with this poem.

Government Legislation And Market Structure Of Airline Industry Economics Essay

Government Legislation And Market Structure Of Airline Industry Economics Essay Over the past two decades the airline industry has experienced major changes that has affected the overall structure and segmentation of the market. The Low-Cost Carrier (LCC) market has stolen ground on the established market, at a substantial rate. This essay will focus on the Low-Cost Carrier (LCC) market and in particular will look at the easyJet firm based in Luton, England. The essay will asses the position that easyJet has acquired in the European airline market and the microeconomic factors that affect the firm. In addition, the essay will provide an analysis of how past, current and future prospects of the economy and how macroeconomic factors influence easyJets growth. Finally, based on analysis of the key discussions raised throughout the essay, a set of recommendations will be made outlining possible strategies that the firm could consider in order to prosper further. History of easyJet Greek entrepreneur Stelious Haji-Ioannou founded easyJet in 1995. The company was created to take advantage of the deregulation of the European Airline industry and to offer customers a low cost alternative. The company along with Ryanair pioneered the no-frills airline. The reduction of costs lies at the core of the low-cost business model, which aims to offer lower fares, eliminating some comfort and services that were traditionally guaranteed (Malighetti, Paleari Redondi. 2009). EasyJet was floated on the stock market in 2000. It has grown since then into a leading European Low-Cost Carrier. The company provides airline services on short-haul and medium-haul point-to-point routes, operating primarily in Europe on over 400 routes. SECTION 1, MICROECONOMICS: Government Legislation Market Structure: In the past the European airline industry was characterized by an oligopoly market structure, a form of imperfect competition in which a limited number of firms dominated the industry (Rubin Joy, 2005). However although airlines may use oligopoly market power to restrict competition, new innovative firms can carve out a niche, which is the strategy of easyJet (Rubin Joy, 2005) In order to stimulate competition, during the 1980s the European Commission implemented the open skies legislation. This aimed to liberalise air travel within the European Community and challenge the cartel of flag-carrying national airlines such as British Airways, Air France and Lufthansa which controlled 40% of the available passenger-kilometers on scheduled intra-European flights through bilateral agreements, regulated by the International Air Transport Association (IATA) (Ghoshal, Lefefebure, Jorgensen Staniforth, 1988) As easyJets annual report in 2001 eludes to the market environment for too long, many of Europes airlines have considered themselves immune from the realities of their operating environment. State aid, entrenchment at Europes busiest airports and favourable restrictive bilateral agreements have been used to prevent proper competition from sweeping continental Europe. According to Rubin et al., (2005) although high entry costs of aircraft acquisition and other capital requirements make entry difficult, the industry appears more contestable (e.g. imperfectly competitive but subject to potential entry if warranted by prices or profits). This paved the way for the LCCs to enter the market, armed with completely different business models which have erode the dominant carriers market share even at large hub airports. Figure 1 shows how the UK in particular where easyJet are based have taken to the LCC idea. Figure 1 Low Cost Carriers operating to/from major European countries by frequency in November 2005 Source: OAG MAX Online. February 2006 Competitive analysis: The airline industry is characterised by high levels of competition, therefore the profit margins can be result in low returns. Because profit margins are very small, during a recession or a lull in demand airlines can become bankrupt within a short space of time. In order for easyJet to sustain there profit growth they rely on very quick turnarounds in order to maximize there profit. In addition the expansion of the Internet has made the pricing of fairs more transparent to the customer and has eradicated the travel agents fee, which has brought huge cost savings for airlines. These costs have been passes onto to the passengers, which has triggered a boom in flight capacity. However, the internet has also resulted in more price comparison websites for the price sensitive customer to compare ticket prices from different airlines. Customers now do not have much loyalty towards specific airlines, as they are more concerned with finding the cheapest price for their journey. However easyJet have now become one of the leading LCC airlines in the UK as illustrated by market share in Figure 2. Figure 2 Shows the dominance of both easyJet and Ryanair that have a large market share in the UK. Figure 2 Low Cost Carriers to/from the UK Source: OAG MAX Online. March 2006 Major determinants of demand: The demand for air travel is sensitive to changes in easyJets own prices, the price of related goods, incomes and individual taste preferences. However the degree of sensitivity is dependent on varying market conditions. EasyJets own price The low cost carriers have profoundly changed the airline industry, by increasing the demand for air travel. Alertness to latent demand, characterized by the passengers willingness to pay elastic prices, which is not the attitude of the so-called traditional passengers, is among the key factors of easyJets success (Pels and Rietveld, 2004). Because of the their alternative business plan, easyJet are able to offer a reduced price to customers. The price choices and the ability of the airlines to understand the characteristics of the demand are decisive in the balance of the business model itself (Malighetti, Paleari, and Redondi, 2009) The Internet has also increased the transparency of costs and allowed customers to compare prices instantly. There is now no loyalty, because customers will most often than not choose the cheapest ticket. No-frills airlines tend to use simplified pricing structures based on demand regulated single fares or flexible return tickets without the high- cost premium fares required by mainstream airlines for fully flexible travel (Baum, 1997). Lower fares have meant that those more frequent shorter holidays are not necessarily a more expensive option and the trend towards more flexible booking arrangements has encouraged this development (Graham, 2006). Price of related goods: The price of substitute goods and the consumers purpose of travel consistently affect the demand for easyJets services. There are numerous forms of substitutes that could cater for the customers needs such as travelling by car domestically or by train internationally. The structure of demand, which guides the optimisation choices of the carrier, is influenced by the presence of competitors, and the passengers opportunities to opt for a substitute service (Malighetti, Paleari, and Redondi, 2009) Therefore if Eurostar decreased their prices to travel from London to Paris then this would affect the demand for and the price customers are willing to pay to travel with easyJet. In addition airline passengers usually travel for different purposes, either leisure, business or to visits friends and family. Typically, business travelers have lower demand elasticity, and higher willingness to pay than leisure travelers. (Alves, and Barbot, 2009) Income The demand for travel is also affected by the average household income. If the household income increases so does the purchase of luxury goods such as travelling abroad. On this basis a elasticity multiplier of 1.1 is used to adjust air travel price elasticitys for short-haul flights (Deaton, 1975). Tastes SECTION 2: MACROECONOMICS This section of the essay will asses how past current and future prospects of the economy has affected easyJet. Monetary and Fiscal policy: Monetary policies in the shape of interest rates affect the demand on the airline industry. Higher interest rates raise the retail price index by raising the cost of living. This has made borrowing from banks more expensive and coupled with the current economic climate has had a negative impact on consumer expenditure. Therefore people have less disposable income to spend on travelling aboard. Figure 3 Relationship between Interest rates easyJets annual total profit Source: Bank of England As Figure 3 illustrates, between 2005 and 2007 there was a sharp increase in easyJet profits. However, because of the recent economic recession the Bank of England have responded to the current climate by reducing their interest rates from 5.5% to 2.0% to try and stimulate the economy. EasyJet are affected by fiscal policies through the implementation of tax duties on air carriers. The government allocate these fees to fund for increased security needed since the September 11th terrorist attack and support operations at airpark facilitates. As the graph illustrates during the 2007-2008 period there was a sharp decline in profits due to the unexpected doubling of Air Passenger Duty (APD) in the UK (easyJet Plc Annual report, 2007). Although the government use fiscal policies to try and stabilise the airline industry, they ultimately decrease the already tight profit margin that easyJet operates under. In addition the future of the airline industry seems likely that there will be more taxes levied at easyJet and the airline industry as a whole. As easyJets annual (2008) reports states the European Union has now finalised the terms of aviations entry into the Emissions Trading Scheme (ETS). This will require us, from 2012, to hold carbon emission allowances to cover our CO2 emissions. ETS is a cap and trade scheme, covering many sectors, and is designed to ensure that carbon emissions in the EU are reduced as efficiently as possible. Crude oil The airline industry uses kerosene, which is now ranked as the third highest petroleum because it is widely available and can withstand a wide range of temperature fluctuation. Therefore, the price of kerosene has an obvious and direct impact on the cost of easyJets and the airline industry as a whole, because it is one of the major costs occurred in the business. Figure 4 The relationship between Crude Oil and easyJets net profit Source: U.S. Energy Information Administration, Independent Statistics Analysis Figure 4 illustrates the relationship between crude oil prices and easyJets total revenue. As you can see from the graph there is a direct correlation between the two values. Crude oil has been rising astronomically since 2000. EasyJets annual report highlighted the affect that oil is having on their profits the price of oil, which constituted some 14% of our costs for the year ended 30 September 2004 (easyJet Plc Annual Report, 2004). In 2008 the price of oil was still high on the agenda of easyJets annual report, which stated The price of fuel rose to unprecedented levels and less well positioned competitors struggled to survive resulting in capacity exiting the market. In addition it is alarming to realise that the price of jet fuel has risen by more than 50% in the last year. This is directly affecting easyJets baseline profits as Table 1 demonstrates. (IATA Website, 2010) Table 1 This weeks price of aviation jet fuel Percentage change vs. 1-Jan-10 Index* $/b cts/gal $/mt 1 week ago 1 month ago 1 year ago Jet Fuel Price 241.7 88.4 210.5 696.7 3.7% 1.6% 50.3% Sourced from Platts  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   * 100 in 2000 (87 cts/gal) Increases in fuel prices have an obvious affect on the operation, but they also trigger economic recessions, which in turn result in a substantial decline in demand for air travel and air cargo. However, like many other industries that rely on crude oil high prices forces them to cut down their use or look for alternative resources. In order to tackle this problem easyJet have bought fleets of new airliners. To offset this, we are concentrating both on operating the most fuel-efficient aircraft and reducing costs elsewhere (easyJet Plc Annual Report, 2004). The new aircrafts are more fuel-efficient enabling them to reduce the expenditure on fuel. In addition, when fuel prices are raised it also affects the consumers decision on whether to fly at all or look for substitute modes of transport. GDP Growth: GDP growth has historically been a key determinant of the leisure travel demand and it continues to play an important role in many forecasting models (Graham, A. 2006). EasyJet and the airline industry are affected by the overall condition of the national and international economy. When there is a healthy economy the nations expenditure on travel increases. However, when there is an unhealthy economy the buying habits of the consumer falls because travelers will have fewer resources available to travel for pleasure. Figure 5 The relationship between GDP and easyJet net profit Source: Office for National Statistics As the graph illustrates 2002 and 2003 there was a sharp decrease in easyJets profit. A statement from the annual report attributes these facts to the War in Iraq, economic uncertainty and the SARS epidemic all adversely affected sentiment about travel, both business and personal (easyJet Plc Annual Report, 2003). However, A fundamental weakness in comparing travel growth to economic growth is that ignores the important influence that travel cost or price can play. The travel cost will determine the amount of income that needs to be spent on travel (Graham, A. 2006). Recent reports have suggested that the UK and the rest of Europe are slowly emerging from the recent recession. This should help to contribute to easyJet reaching its projected growth forecasts. Conclusion: Based on the previous analysis of discussion that was raised I will now sate recommendations and describe possible strategies easyJet could consider to increase their net profit. The current economic conditions have had an adverse affect on the airline industry as a whole. The near future may see more mergers of airlines in order to survive or heavy consolidation of their routes. The future of easyJet is heavily reliant on outside influences. However, because the easyJet company is based on a low-cost business plan coupled with the fact that population is rising, one could argue that they are in a better position to weather the storm and increase market share. In order to take advantage of the current situation easyJet need to face a number of problems. There is no question that the price of fuel is playing a significant role in the underlining profit of the easyJet company. Both in terms of the reduced profit margin and the overall affect the price of oil can have on the overall economy, history has shown us that it can contribute to the manifestation of recessions. However because the price of oil is set externally it is out of easyJets control, therefore there is need to explore alternative avenues of curtailing the effect that oil prices has on the easyJet company. One solution to reducing the affect that oil prices has on easyJet is by investing in more fuel efficient aircraft that reduce the amount of miles per gallon. As technology is moving forward at a unprecedented pace new airliners are becoming more aerodynamic, using lighter materials and pilots are utilising more cruise control technologies so that the consumption of fuel is used more efficiently. In addition, investing in more fuel efficient aircrafts will reduce the amount of money that will need to be paid in 2012 when the new Emissions Trading Scheme is enrolled, which is designed to ensure carbon emissions are reduced as efficiently as possible. Another alternative method to curbing the affect oil prices is to invest in research and development of alternative fuels. Although this may initially require large investments, but if alternatives are found easyJet will be ideally placed to be one of the first airlines to take advantage of new technologies and pass the savings onto their customers. In recent years easyJet has expanded its operations around Europe especially in Italy, France and Spain with nearly half of easyJets passengers now originating from outside the UK (easyJet Plc Annual Report, 2008). However, these expansions may have caused their operations to slip in their overall efficiency. Because of the nature of easyJets business plan, the company relies on very quick turnarounds at airports and highly efficient operations in order to maximise their profit margin. Therefore it would be beneficial for easyJet if they were to focus on economies of scale by making their operations more lean in order to increase profit margins. Because customers are becoming price sensitive to airline prices, another strategy that could prove beneficial is to target the business class who will have less of a price elasticity compared to leisure travellers who do not necessarily have to use easyJets services. In order to appeal to the business class easyJet will need to offer more flexible and more frequent services to the major business capitals in Europe.

Transportation 1788-1868 :: Free Essays Online

Transportation 1788-1868 The process of transporting convicted criminals to Australia came about as a result of Britain's defeat in the American War of Independence. With the loss of this colony, Britain also lost its primary depository for its surplus criminal population; and, for a time, these excess numbers were housed in floating jails - 'hulks' - moored on the Thames. This proved an unpopular policy and so, in 1787, a British fleet set sail to build a penal colony at Botany Bay in New South Wales - seventeen years after James Cook had landed there. Robert Hughes, in his study The Fatal Shore, describes this undertaking as 'a new colonial experiment, never tried before, not repeated since. An unexplored continent would become a jail.' The choice of New South Wales was an unusual one, for Cook had described it as barren, and A.G.L. Shaw notes in Convicts and the Colonies that 'it seemed wholly useless for trade'. It would appear that all the British government required was a place to dispose of its criminal classes and subsequently forget about them, ignoring commercial considerations. The inhospitable nature of the place seemed ideal for ne'er-do-wells, and its distant location meant that few were likely to return. Many crimes, from petty theft to murder, were deemed worthy of transportation, and there seems to have been little distinction made between types of criminal, which concerned social reformers of the time. Household Words expressed concern that 'hardened ruffians of the deepest dye were chained hand to hand, during a six month voyage, with simple country poachers, pickpockets of tender age, and sailor smugglers.' All prisoners were treated alike, and conditions were harsh; appalling living conditions, disease, hunger, floggings and general neglect were prevalent and many convicts died en route or upon arrival. However there was hope on the horizon for some prisoners; those who behaved well were hired out to emigrant farmers to become, like Dickens' Magwitch, 'sheep farmer(s), stock breeder(s) and other trades besides.' Thus convicts could make some sort of return to respectability. Not only that: those who had completed their terms were granted small plots of land, with the aim of boosting the local economy and ensuring that these undesirable - regardless of whether their crimes were 'worked out and paid for' - did not return to British shores. The response from the metropolitan centre to these emancipist settlers who flourished was one of outrage; they feared that transportation would be perceived as a great blessing by the criminal classes, rather than as a deterrent.

Child Rearing In Victorian Times :: essays research papers fc

Child Rearing in Victorian Times   Ã‚  Ã‚  Ã‚  Ã‚  Childhood barely existed for most British children at the end of the eighteenth century, since they began a lifetime of hard labour as soon as they were capable of simple tasks. By contrast, the fortunate children of the wealthy generally were spoiled and enjoyed special provisions for the need of a lengthy childhood, yet who in a way may have endured the same pain of those who were not as fortunate.   Ã‚  Ã‚  Ã‚  Ã‚  Child rearing in the Victorian times was not at all similar to child rearing today. There were of course two different categories on how the child was brought up. They went from one extreme to the other. They were the difference of the classes. The life of an upper class child during the Victorian era, was as one may put it, stuffy, conventional and routine, not to mention quite lonely at certain times. Yet others argue Victorian children should have been quite content, given the fact that they were treated to only the best of toys, clothes and education and it was absurd to even consider the child being neglected.   Ã‚  Ã‚  Ã‚  Ã‚  Mothers and Fathers were seen as special, glamourous guests, due to the fact that they were never around and rarely seen by their children. This was because child and parent led totally separate existences, they were only summoned to appear before their parents at a certain set hour of the day. Many Victorian children like Winston Churchill and Harriet Marden recall such cold relations between their selves and their mothers that they would be able to count how many times in their life they had been hugged. Family life was formal, although during that time child rearing manuals urged bonding and maternal ties, mothers remained cool and distant. Children were a convenience to their parents, they obeyed them as they would an army officer. Sir Osbert Sitwell once argued, Parents were aware that the child would be a nuisance and a whole bevy of servants, in addition to the complex guardianship of nursery and school rooms was necessary not so much to aid the infant as to screen him from his father or mother, except on some occasions as he could be used by them as adjuncts, toys or decorations. Although this only describes a minority of parents it was always in the best interests for the child not to be heard or in the way, it was rarely taken to the extent of screening the child.   Ã‚  Ã‚  Ã‚  Ã‚  It was the era of nurses and nannies, the child was not raised by the woman who gave birth to him, but by the hired help.

Entrepreneurial Leadership: Five Guys Burger & Fries

Entrepreneurial Leadership: Five Guys Burger & Fries Lisa Dunn Dr. Doris Martin BUS 505 Strayer University October 16, 2012 â€Å"We are in the business of selling burgers† – Jerry Murrell says as one of the mission statements for his company; Five Guys Burger & Fries. Five Guys has had the same business plan since Jerry and his sons opened the first burger shop in 1986. They only use fresh ingredients never frozen. There are no gimmicks to the Five Guys philosophy; just simple food with simple ingredients.That’s how it worked while running one restaurant and that’s how it works with now over a thousand restaurants all over the U. S. and Canada (Smith, 2011, p. 2). The philosophy of Five Guys is simple: fresh ingredients never frozen. There are no freezers only coolers in their restaurants. They have no drive-thru window and do not deliver. This sets them apart from many other restaurants. They are not your typical burger joint. Everything is made on premi ses at each individual franchised location.Most burger places are fast food, with a drive –thru window, and many options of their menu. However; Five Guys just wants to make burgers and fries. They keep a simple menu to ensure quality of food. They know they can make a great burger and are not interested in making a mediocre chicken sandwich just to put more on the menu. Five Guys also has simple advertising and decor, unlike their competitors that spend millions on fancy advertising. Jerry has said, â€Å"Treat that person right, he’ll walk out the door and sell for you.From the beginning, I wanted people to know that we put all our money into the food. That’s why the decor is so simple – red and white tiles. We don’t spend our money on decor. Or on guys in chicken suits. But we’ll go overboard on food (Joiner, 2012) Five Guys values remain unchanged from when then started the business back in 1986. Jerry has said â€Å"The only thing we did right was stick to our guns (Burke 2012). They started out as a simple burger place and have stayed a simple burger place just more of them. They thrive on customer loyalty and customer service. We are not doing you a favor by serving you – you are doing us a favor by giving us the opportunity to do so (Smith, 2011, p. 2)† Jerry has said about how customers are a part of his business. Having the same values from the beginning days to then franchising has helped this unique success story that is Five Guys to be the fastest growing restaurant chain (Rosenwald, 2006). Some of the factors that contributed to the success of Five Guys in such a short time frame are the employee motivation, the quality of food, and the overall value of the company.Five Guys says it is important to make employees feel a sense of ownership and accountability. The way they motivate their employees is that they employ secret shoppers and auditors to walk in and inspect the store. If the secret shopper or auditor gives a passing grade to that location there is a thousand dollar bonus for the employees to split evenly. It helps to maintain excellence in the food and the cleanliness of the store (York, 2009, p. 3). The great quality of food at Five Guys is based on its loyalty to suppliers. Five Guys buys the best fresh meat and real Idaho potatoes.They could do cheaper products but it would not taste as good. This of course raises the price of the food, but customers have not complained about paying a few extra bucks for a better burger and fries (Smith, 2012). The overall value of the company has greatly contributed to the success of Five Guys. Once Five Guys started to franchise people thought that the value of the company and its product would decrease. That is not that case; the contracts that franchisers sign makes for the value to consistent and not change a good thing.There are specific and extensive details of how to run and operate a Five Guys restaurant so people going to any of the thousand stores will get the same food that tastes the same (Rosenwald, 2006). These factors contribute to the short-time success that Five Guys has had. Being who they are and making a simple great tasting burger helps to market a company just by word of mouth. There had been a cookie cutter ways of running a business over the years that Five Guys just threw out the window and did their own thing at their own time.Five Guys started small and stayed small for many years. They never wanted to franchise and be huge. Their ultimate goal was to make a great burger using great quality fresh ingredients. Five Guys does not do what other restaurants do. They do not advertise or market themselves, nor do they change anything just become social practices say they should. They have a very small list of items on their menu; consisting of burgers, fries, and hotdogs. Many have said that not adding milkshakes or salads would take business away and make people not come.Howeve r, having simple items that you can make your own with different condiments makes people go to Five Guys rather than the other burger places (York, 2009). Being an individual that has been to different locations of Five Guys restaurants, it is easy to see that following ethical or social practices does work for how Five Guys runs its business. It is clear the minute that a person walks into a Five Guys establishment that you are welcome and greeted. Then choosing from the simple menu board above the cashier is easy and efficient.Being able to watch a freshly made burger and fries come to life behind the counter makes the experience refreshing. It is great to see and know that food is made to order exactly how it was ordered. Looking around the establishment, noticing the real potato bags and peanut boxes and oil lets that person know that simple real foods go into making your lunch or dinner. When the food in ready there is no tray like many other restaurants, it comes in a brown ba g that a person can take to go or sit down at a table and enjoy.Knowing the quality and freshness that goes into each order lets the customer know just how important it is to be served at Five Guys. There doesn’t need to be a lot of marketing or different practices to make Five Guys stand out. Their food should do it, and as a customer it does. Five Guys has been around for many years, it is just in the past few years that once Jerry Murrell and his five sons began to franchise did the world take notice of a unique way to run a simple burger and fries restaurant.Being able to set themselves apart from fast food restaurants and keeping their core values has made Five Guys popular. With the different factors contributed to the success of Five Guys and ignoring ethical and social practices, Five Guys were able to stay themselves and create a great burger that across the country can enjoy. As Jerry says â€Å"You are dependent on us, we are dependent on you. You are not an outsi der in our business-you are part of it (Smith, 2011). † Five Guys knows that success is in a great product and people to buy that product.Keeping the company simple has worked for Jerry and his five guys. Resources: Burke, M. (2012). Five Guys Burgers: America’s Fastest Growing Restaurant Chain. Forbes. Retrieved on October 12, 2012. Joiner, L. (2012). Five Guys found a simple recipe for success: Do it right. USAToday. Retrieved on October 12, 2012. Rosenwald, M. (2006). Five Guys, Taking a Bigger Bite. The Washington Post. Retrieved on October, 19, 2012. Smith, R. (2011). The Runaway Hit. QSR Magazine. Retrieved on October 12, 2012. York, E. (2009). Five Guys: an America’s Hottest Brands Case Study. AdvertisingAge. Retrieved on October 12, 2012.

International Trade and Tariff Essay

Tariffs Explain the various impacts of an import tariff in small nations vs. large nations. The impact of an import tariff in a small nation is entirely unlike then an import tariff from a larger nation. When smaller nations imposes a tariff, it does not affect world prices, however the price of the importable commodity will start to rise, usually by the amount of the tariff for manufacturers and trade in the small nation. When large nations impose a tariff, it will reduce the volume of trade. Large nation tariffs also improve terms of the nation’s trade. Since the volume of trade is being reduced, it tends to lesson the nation’s welfare. However it also can improve the nation’s welfare. It depends on the welfare of the nation to if it actually rises or falls depending on the two conflicting forces. What are the three main reasons governments prefer using a tariff to restrict imports versus quotas? A few reasons why tariffs are better option than import quotas is because, tariffs can generate revenue for the Government, import quotas can lead to administrative corruption, and import quotas can cause smuggling. The reason the government can make money off of tariffs is because there can be a percentage put on imported goods that will generate extra money. There are millions of different things that are imported into a country and the small percentage of tariffs generates a lot of revenue that would be lost of the government unless their trade had an authorizing fee on goods being imported. This can lead to administrative corruption, if there are no restrictions on importing goods then the government has the ability to pick and choose who can import and who cannot. This can give the custom officials a lot of power since they would have the ability to favor and only allow certain corporations. Tariff system helps to rid the possibility of corruptions. This not just the price, but also the quantity sold through supply and demand. Smuggling can occur with an import quota when there are large shortages. A tariff cannot provide a set number on the goods or products that are coming into the country so the number of imports will increase when the demand for it goes up. Should our government use a weak dollar exchange rate policy to make imports more expensive in order to help our exporters? The weakening of the U. S. dollar means that the dollar has fallen in value compared other currency. The weak dollar is good for exports, but not good for importers. The value of currency will decrease when the demand for that specific currency is low, which will make importing goods more expensive. A weak dollar can make things difficult for exporters that are selling to the United States. If a foreign company wants to sell goods to the U. S. it either needs to up the price of the product or sell it at a lower price because of the exchange rate. What roles do the IMF and WTO play in trade and the use of tariffs? The IMF or International Monetary Fun is an global business of countries that strives to guarantee the constancy of the worldwide financial and economic system. The IMF tries to make sure that there is balanced growth to international trade, it promotes exchange constancy and helps to give countries a way to balance payment issues. Tariff rate data comes from the IMF database and the country’s authority figures. The WTO or World Trade Organization is a global company that works on the rules of trade between two countries. It helps to ensure that international trade moves smoothly and generously. It also gives countries a helpful and just outlet for dealing with arguments over importing issues. The WTO regulations permit a nation to defend certain businesses if the elimination of tariffs would have detrimental side effects, such as the loss of necessary national trade.